Every day we create customised business development courses to meet an organisation’s specific needs. We tailor the content to reflect your business environment and specifically meet your staff’s unique learning and development needs.

Learning and development solutions need to reflect the diversity required to meet the challenges of today’s knowledge economy. At David Forman, our highly experienced facilitators will combine strong business acumen with an excellent understanding of adult learning and a large dose of pragmatism to create a fully-tailored programme that is custom designed to meet your specific learning and organisational objectives. This may include key aspects from a variety of our public programmes, or it could be completely new material, developed to meet your unique needs and situation. It all depends on what we need to achieve your outcomes.

Before we begin the design of any programme, we place significant importance on understanding our clients’ business objectives, environment and resources, including frameworks, systems and tools. We call this process “fieldwork”, which forms part of the “analysis” phase of our CADDIE process. This process is based on the best practice CADDIE model for developing training programmes.

Problems we solve

Starting with your desired business outcomes, we will tailor an integrated solution to meet your needs and deliver it as part of a programme that embeds these behaviours into the fabric of your organisation. Some of the recent key issues we have worked to solve with clients to solve include:

Ensuring your team has the right skills and tool kit to introduce a new product line to the market.

Often we launch new products by spending a lot of money on fancy marketing communication campaigns, however we forget that the team responsible for selling these products need to advertise the benefits of the product to the customer – not the features!

Case Study

As Z Energy rolled out their new coffee offer, they realised that their team needed different skills to effectively sell, and clearly articulate the benefits of their particular product to customers. We developed a sales-coaching programme for site leaders that focused on cross- and up-selling techniques, as well as providing a tool kit to help incorporate these new skills into the workplace. Click here to read more.

Helping embed a new organisational structure.

Often clients come to us looking for assistance in helping their team adapt to structural change the organisation is going through. One of the tools we can use to help with this is The 7 Habits of Highly Effective People, a world-renowned programme that helps establish an operating framework for a business culture.

Case Study

As General Cable implemented a significant organisational restructure, they rolled out The 7 Habits of Highly Effective People programme throughout their organisation. This gave the team the tools to respond to the change in a proactive manner, to improve their interpersonal communication skills, to prioritise their time to focus on the most important issues at hand and to think win:win and synergise as a team.

Differentiating on value, not price.

In the new world we live in, more and more products and services are being commoditised and traditional distribution channels are being threatened by the internet. In response to this challenge, many salespeople are often quick to reduce their prices, as they struggle to communicate a point of difference in their marketplace.

Case Study

Te Pari Products, a highly successful, family-owned business based in Central Otago, manufacture and sell a range of quality products for farming. We worked with their team to help them develop a strong value proposition and clear answers to the key question, “Why should people do business with me?”  This clarity, and the confidence to express it, enabled them to maintain revenue and margins, even when selling in a highly competitive and price-sensitive Fieldays environment.