Develop the core skills & attitudes of buyer-focused selling wherever you are, whenever suits you!

For a limited time, we’ve reduced the price so it’s now only $795 per person (usually $1,295).


New Zealand’s best loved and proven foundational sales programme is now available as an online programme, with access to real life David Forman sales coaches.

In this foundational programme you’ll learn key sales skills and develop the confidence to apply them consistently to improve your performance and results.

This programme is ideal for those starting out on their sales careers, right through to those with extensive sales experience, but little or no formal training (or maybe need a refresher to get their mojo back).

Book Now

Register Now

Get in touch to discuss delivering this to your team

Get in touch

By the end of the programme you will be able to:

Understand buyer psychology, allowing you to help your customers through their buying journey, with a proven customer-centric sales process

Develop more productive behaviour, greater focus and reduced stress through effective time / self-management

Understand and improve the use of all different communication elements to increase clarity and improve relationships

Better understand yours and others communication styles and learn to adapt to ensure greater clarity and alignment

Develop clear, outcome-focused objectives for every call to ensure you achieve key milestones and move the sales
process forward

Build rapport and connection quickly and easily

Utilise strong questioning skills to better understand customer’s needs and build urgency to address them now!

Confidently translate key features into relevant customer benefits and clearly articulate your value proposition

Improve profits and maximise ROI through effectively exploring opportunities for add-on sales

Deal with resistance and objections with ease, gaining commitment with confidence

Follow through effectively to ensure customer delight and to maximise further sales opportunities

Have the confidence to apply these skills consistently to improve your performance and results!

  • Hidden

Panel discussions are an opportunity for you to gain a greater understanding of the programme material in a story driven, conversational context. They are pre-recorded to allow for on-demand consumption and are supplemented with a community forum for discussion with your peers and sales coaches.

One-one coaching calls are available at times that suit you throughout the programme. These provide you with the opportunity to review your progress, ask specific questions about your current sales challenges and get help with assignments. It really sets us apart from other providers who rely on no human interaction to complete their programmes.

What makes us different: Panel Discussions & Coaching Calls

What participants say about our workshops

Sales Performer On Demand

What’s involved

13 module programme split into 92 bite sized lessons, allowing for greater flexibility in consumption.

A truly modern learning experience that blends digital and traditional avenues seamlessly.

Grading and feedback at each step from some of New Zealand’s best sales coaches.

Development of an action plan, along with an application project which focuses your new skills back into your role on a real piece of work, that will benefit you and your organisation.

Checkpoints with your real world leader to ensure the training is on track and being applied correctly.

Contents include

Buyer’s Cycle of Motivation – the process

Customers work through when they buy

The impact of your attitude /mindset on your success

Communication – questioning and listening

The Selling Model – a structured approach to improve your sales results

Defining clear sales call objectives

Opening with impact and WIIFM

Building urgency in your customers

Selling benefits and value

Understanding your customers needs

Resist margin pressure – don’t discount!

Classifying and handling pushback

Closing / up & cross selling

Self / time management

Register Now

Individual Participant
$795 + GST

Group Pricing (3 or more)
10% discount

Large Organisation?
Talk about licensing