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Insights

Keep up the sales flow and plug any leaks

Keep up the sales flow and plug any leaks

Since we were established more than 50 years ago, David Forman’s heart has been in sales. The development of the Sales Leak Calculator is the culmination of five decades of experience and passion – a unique tool that can help any business from a one-man market-stall in the far corners of the country to a nation-wide chain about to extend across the ditch.

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Stop dropping your pants!

Stop dropping your pants!

Boosting sales performance is possibly the one thing a small or medium-sized business can do to increase their profitability, but managers may have to adjust their ideas about what sales are all about.

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Keeping promises is the key to success

Keeping promises is the key to success

Whoever coined the adage “promises are made to be broken” clearly wasn’t in business with a brand to protect.

When businesses create marketing communications to deliver messages about their brand, they essentially make a promise to would-be customers about the brand’s attributes. Many of New Zealand’s large corporates spend millions to promote their brand and encourage consumers to take positive action.

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COVID-19 Updates Under Alert Level 1 and 2

COVID-19 Updates Under Alert Level 1 and 2

Your safety and the safety of our team is our top priority, along with delivering a great learning experience. Our Auckland venues are well prepared and up to date with the Ministry of Health recommendations for operating under Level 2. Our other venues are also well versed in operating safely under Level 1.

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Exciting news, we have new ownership! 

Exciting news, we have new ownership! 

David Forman is excited to announce that we have joined the Skills Group, NZ’s largest Industry Training Organisation (ITO). Skills Group takes care of the vocational training needs and qualifications for 21 industry sectors. It is also a full-service consultancy specialising in learning & development, workplace wellbeing, and education consulting.

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Which politicians are the best salespeople?

In the run-in to our national elections, it’s been fascinating to see how our leading politicians have gone about selling themselves, their parties and their ideologies. Whilst we’d like to think those who get elected are the individuals and parties who might best lead our nation out of the economic crisis caused by the Covid-19 pandemic, it’s more likely it will be those that sell themselves the best.

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