by SCG Webmaster Marketing | Mar 11, 2019 | All, Sales, Stu's Musings
Too many New Zealand businesses are losing a golden opportunity to attract more customers – and all because of a Kiwi cultural quirk. The opportunity in question is referrals, a powerful tool for companies seeking more business. Research shows up to 70% of people...
by SCG Webmaster Marketing | Feb 5, 2019 | All, Customer Service, Stu's Musings, Team Training
Whoever coined the adage “promises are made to be broken” clearly wasn’t in business with a brand to protect. When businesses create marketing communications to deliver messages about their brand, they essentially make a promise to would-be customers about the brand’s...
by SCG Webmaster Marketing | Oct 4, 2018 | All, Leadership, Stu's Musings
Earlier this week I watched golf’s Ryder Cup – a massive biennial team event in an otherwise very individual sport – and enjoyed seeing Europe’s comprehensive victory over the U.S. team. I was in Hazeltine, Minneapolis two years ago and witnessed first-hand the U.S....
by SCG Webmaster Marketing | Jul 22, 2018 | All, Leadership, Stu's Musings
I’ve had cancer. Twice. I’m not long out of hospital following my second cancer surgery in 9 months. After the first surgery (two surgeons, 13 hours!), I had 6-weeks of radiotherapy, which was pretty hideous. This time around, the surgery was only 3 hours and...
by SCG Webmaster Marketing | Jun 5, 2018 | All, Sales, Stu's Musings
With New Zealand’s largest agricultural show on the horizon it is time to look at the value we derive from these events. It is hard to believe the statistics but overwhelmingly we are told that between 75% – 90% of leads at trade shows, such as Fieldays,...
by SCG Webmaster Marketing | Feb 25, 2018 | All, Leadership, Stu's Musings
Bill English’s resignation has seen the usual scramble of possible replacements jockeying to position themselves as the next big hope for National. It’s a fascinating process to watch – seeing how they go about pushing their barrows using whatever tactics and tools...
