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Kiwi politeness costs us customers!

Kiwi politeness costs us customers!

Too many New Zealand businesses are losing a golden opportunity to attract more customers – and all because of a Kiwi cultural quirk. The opportunity in question is referrals, a powerful tool for companies seeking more business. Research shows up to 70% of people...
Leadership & the Ryder Cup

Leadership & the Ryder Cup

Earlier this week I watched golf’s Ryder Cup – a massive biennial team event in an otherwise very individual sport – and enjoyed seeing Europe’s comprehensive victory over the U.S. team. I was in Hazeltine, Minneapolis two years ago and witnessed first-hand the U.S....

75% of leads at Field Days lie fallow

With New Zealand’s largest agricultural show on the horizon it is time to look at the value we derive from these events. It is hard to believe the statistics but overwhelmingly we are told that between 75% – 90% of leads at trade shows, such as Fieldays,...

What makes a great leader?

Bill English’s resignation has seen the usual scramble of possible replacements jockeying to position themselves as the next big hope for National. It’s a fascinating process to watch – seeing how they go about pushing their barrows using whatever tactics and tools...