Key Account Management

Key Account Management

10 Aug - 11 Aug 2020
2 days
  • Earlybird incentive (2 day workshop) $1,695.00 excl. GST
  • $1,895.00 excl. GST

This programme enables participants to recognise and manage their key accounts by providing them with the tools and resources to develop strategic and tactical account plans.

Ideal for those managing a small number of large/key accounts wanting to maximise the opportunities for and from, those clients. 

By the end of the workshop you will be able to:

  • Understand how to define a key account
  • Have an increased understanding of the importance of multiple influencers within larger customers, and how to develop these
  • Reach and manage multiple stakeholders
  • Leverage influencing techniques to build trust
  • Understand and demonstrate ROI
  • Increase personal power
  • Plan and run strategic meetings and account reviews
  • Create true business partnerships


2 day face to face workshop with a toolkit for back on the job implementation including a strategic account plan and meeting planner