About Us

With over 48 years’ experience behind us, David Forman is the longest-standing business training organisation in New Zealand.

Established in New Zealand in 1970, David Forman is a proud Kiwi company owned by Olivia Blaylock and Stuart Sinclair.

We own intellectual property and content proven both in New Zealand and the global market. All our content is unique to David Forman, including the Buyer’s Cycle of Motivation™. This model provides insight into the cognitive and behavioural processes people go through when making buying decisions – understanding the drivers of internal and external customers as they make decisions.

We never stop updating our skills to ensure that our content and approach includes the very latest thinking and best practice approach.

Our History

  • David and Shane Forman started David Forman, becoming the first sales training company in NZ
  • David Forman became the NZ distributor of FranklinCovey programmes and remains the exclusive NZ licensee to this day
  • One of David Forman's experienced facilitators, Stuart Sinclair, and his wife Olivia Blaylock bought the business
  • David Forman is NZ's leading provider of sales, leadership, customer experience and personal effectiveness development