What Alert L3 and L2 Means for Your Training. Read More

Achieve your business
goals through the development of
your people

In today’s commodity/price driven world, it’s vital to invest in the aspect of your business that provides the greatest point of difference – your people (and if they’re not, they’d better be!).

From those starting out on their sales careers to experienced sales professionals, along with those leading a sales team, we’ve got a solution to help move them all along to the next level and deliver measurable business improvements.

Alongside our proven sales programmes, we also help develop leaders at a range of levels, and help clients deliver great customer experiences across their organisations.

I’m looking for an existing David Forman programme for myself or my team

I’m looking for a solution to be specifically designed for my team or organisation

Learn At Your
Own Pace.

Develop the core skills & attitudes  of buyer-focused selling through NZ’s best loved sales programme, Sales Performer,  delivered on-demand with live sales coach feedback.

About David Forman

David Forman is a proudly New Zealand owned learning and development company. For 50 years we’ve helped thousands of individuals and organisations to achieve their goals and to excel.

We’ve worked with thousands of organisations across a wide range of industry sectors, from SMEs to large government departments – across New Zealand and Australia (& sometimes beyond!), to grow people to succeed!

We offer a range of proven programmes that are delivered either in a public programme (with people from a range of different organisations and sectors) or in-house for your team, which might involve a solution designed specifically for your organisation. We also offer online delivery options, as well as licensing our material for you to deliver yourself.

Trusted to develop people from the following organisations:

Sales Leak Calculator

Sales leakage. How is it affecting your revenue?

This Sales Leakage tool will help you identify what you might be leaving on the table and give you some insight into the specific gaps in your teams’ skills and approach, and what can be done to maximise your sales opportunities. It’s free to use and the information provided is all kept confidential.

Latest Insights


We’ve got a range of proven programmes that you can attend as an individual or run in-house for your team.

Customised Solutions

Want something tailored to your business’ unique challenges? We can help!

Get In Touch

Get more information about how we can work you to achieve your business outcomes. Enter your details below and one of our team will be in touch.